Life as a Spectator Sport

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Thursday, January 19, 2006

Toto, I don't think we're in America any more

A couple of weeks ago, my mother suggested the family use the MyFamily.com site to share family news. I was lukewarm about the idea, partly because MyFamily is owned by Ancestry.com, with whom I've had a bad experience, and partly because when I tried to sign in to the site, I was asked for my full name, my complete address and other information I didn't care to share with them. In the end, I had to decline to participate, and request that other family members not post personal information about me or my children on the site. I suspect I'm being seen as completely paranoid.

Maybe. But Ancestry.com is collecting personal information about hundreds of thousands of people, voluntarily provided by these people in family and similar forums (they also host high school class sites). The potential for misuse is vast. "But you have to log in with a user name and password," I was told. No one else can read the family's posts. C'mon, folk. If Citibank can be hacked into and thousands of credit card records stolen, does anyone really think Ancestry.com is secure?

But that's not the point. I don't think I ever successfully communicated the fact that what I'm leery of is not someone looking specifically for information on me. If the government wants to find me, if someone in the government already suspects liz at life-as-a-spectator-sport of some nefarious activity, it would take a knowledgable person about 90 seconds flat to identify me.

What I do worry about is data mining. Data mining is the practice of subjecting vast quantities of data to sophisticated filters and relationship algorithms to identify patterns. Wikipedia's article on data mining is a good basic introduction. For example:
[A] widely used (though hypothetical) example is that of a very large North American chain of supermarkets. Through intensive analysis of the transactions and the goods bought over a period of time, analysts found that beers and diapers were often bought together. Though explaining this interrelation might be difficult, taking advantage of it, on the other hand, should not be hard (e.g. placing the high-profit diapers next to the high-profit beers).
And while the article says the example is "hypothetical," perhaps it answers the question of why the baby items are only one aisle removed from the beer and wine in virtually every Wal-mart.

That's an extremely basic example of data mining. The primary use in business right now seems to be "scoring" one's customers--that is, identifying which customers are the most profitable for a company and fine-tuning the company's marketing to acquire more of those customers' dollars. The federal government also uses data mining. In fact, it is alleged that data mining allowed the government to identify Mohammed Atta and other terrorists more than a year before the 9/11 attacks.

Now the federal government is going after one almost unbelievably vast archive of data--Google's records of search words and phrases. The government has ordered Google to reveal all the queries from June 1 to July 31, 2005. If you used Google during those months, a record of your search still exists. CNN also has an article.

Did you search for "gay movies"? How about a search for "slash" fan fiction? You might be looking for pornography. That's what the Justice Department says it's trying to find, people looking for pornography.

Let's get a little more creative, though. Once the government is in possession of the records, what is to stop them from looking for other things? Did you look up "Al Quaeda" or "Osama Bin Laden" for a school assignment? You might be a terrorist. Will your telephone records indicate that you make numerous overseas phone calls? Uh-oh. How about if one of the people you frequently email is part of the an internet development group that just happens to include middle eastern countries? Now you are no longer a faceless record in some vast database. You've suddenly joined a very much smaller group of "people of interest" (especially if you have a broadband internet connection that allows your computer to be specifically identified).

Is that paranoid? Damn straight, and rightfully so. Google refused to cooperate, for which I applaud them. The Justice Department then subpoenaed the records. Google says they won't hand them over. The case will likely go back to the Supreme Court, and who is likely to be the newest addition to the court? The man who crafted much of the Bush administration's thinking on the supremacy of the president, the so-called "unitary" executive. Anyone who thinks their search records are safe once that happens is hiding their head in the sand.

So no, thanks, I'm not going to knowingly and deliberately add to anyone's potential list of information about me. Google is resisting the government's unlawful and unconstitutional demand (remember that inconvenient amendment about unreasonable searches?) But Google's site says they comply with government directives, and if the Supreme Court says they have to turn over the records, I'm sure they will.

To keep the record straight, I have no use for anyone who attempts to draw kids into pornography. But filtering huge numbers of search records to see who matches certain criteria is not the way to stop pornography. We already have laws against pornography in the US, and well-established legal procedures to move against people who break those laws. Perusing query records from millions of searches is unconstitutional and illegal.

But Toto, this doesn't look very much like America nowadays, and nothing surprises me any more.
posted by Liz @ 10:56 PM     |


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